High-Level Guidelines for Effective Lead Segmentation

Segmenting your leads effectively ensures your outreach targets the right prospects from the start. These guidelines offer a high-level starting point, helping you identify companies that might fit your ideal customer profile based on their vertical. Remember, detailed segmentation and personalization will be further refined with your dedicated Customer Success Manager (CSM).

1. Market Makers

Consider filters such as trading volume, token listing ROI, exchanges listed on, and market depth to identify potential targets. Additional filters like token value and recent listing activity can further refine your segmentation.

2. Marketing Agencies

Start by looking at marketing activity, recent engagements, Twitter following, and web traffic indicators. Conference attendance and customer engagement levels are also useful filters.

3. HR Recruitment Agencies

Begin your search with filters like employee numbers, company age, and growth stage. Project tags and recent funding activities can indicate recruitment needs.

4. NFT Companies

Use filters such as NFT support, project tags (gaming, art, collectibles), and social media activity to pinpoint promising leads. Additionally, check blockchain activity and NFT trading volumes.

5. Launchpads

Focus on token listing dates, platforms used for recent token sales, and project tags. Funding rounds and investor details can help further target suitable leads.

6. Blockchain Infrastructure Companies

Identify suitable leads by using blockchain compatibility, smart contract deployment data, and recent technical activity. Evaluating funding history and coding activity can further improve targeting.

7. Dev as a Service in Web3

Check coding activity, smart contract deployments, and GitHub engagement to find appropriate companies. Project tags and blockchain compatibility will help fine-tune your results.

8. Security Tool Companies

Look at recent audit history, hack incidents, and auditing firms to find potential matches. Token market cap and deployed contracts can be useful supplementary indicators.

9. Security Audit Companies

Start by filtering based on audit counts, competing auditing companies, and recent smart contract activity. Project tags and past security incidents can refine your targeting.

Next Steps

After using these high-level guidelines, you'll collaborate closely with your CSM to:

Personalize your outreach based on specific vertical requirements.
Deeply analyze and prioritize your segmented lists.
Strategically plan and execute targeted campaigns.

Additional Tips

Visit our blog regularly for success stories, detailed segmentation strategies, and more.

Need Help?

If you have any questions or need further assistance, your dedicated CSM is here to support you every step of the way!