How to Pause and Edit an Ongoing Campaign and sequence

Pausing and editing an ongoing campaign is a crucial capability that gives you the flexibility to adapt to changing circumstances or correct errors. Whether it’s fixing a typo, adding or removing files, or updating a campaign with a post-conference message, nReach’s platform allows you to pause entire campaigns or individual sequences. This guide will walk you through everything you need to know about pausing and editing campaigns effectively.

Why Should You Pause a Campaign?

Pausing a campaign can help you address a range of scenarios effectively:

• Correcting Errors: Typos, wrong audiences, or incorrect calls-to-action can happen. Pausing ensures you can fix these issues before additional messages are sent.
• Updating for Schedule Changes: For instance, if a webinar is rescheduled, pausing lets you adjust the timing and messaging accordingly.
• Responding to Context Changes: External factors can shift unexpectedly, such as:
  • Following up after an event ends with unresponsive contacts by sending a message like, "We didn’t get a chance to catch up, but I’d still love to connect!"
  • Cancelation of a promoted side event.
  • Misalignment of timing or messaging with audience needs.
  • Shifts in market conditions or priorities that make current messaging irrelevant.

How to Pause a Campaign

nReach makes it easy to pause campaigns, whether you need to stop the entire operation or focus on specific recipients. Simply follow these steps:

Pausing an Entire Campaign

1. Log In: Access your nReach account and navigate to the Messaging Campaigns section.
2. Access Campaign Metrics: Select Messaging Campaigns > Campaign Metrics from the left-hand sidebar.

3. Select the Campaign: Find the ongoing campaign you want to pause. Check the box next to it and click the Pause button at the bottom of the screen.

4. Confirm the Action: A pop-up window will appear. Double-check that you’ve selected the correct campaign and click Pause again.

5. Check the Status: The campaign status will change from “Active” to “Paused.” All messages within the campaign will stop sending immediately. Once paused, you can edit or review the campaign details as needed before resuming.

Pausing a Specific Sequence

If you don’t want to pause the entire campaign, you can pause individual sequences instead. Here’s how:

1. Access Campaign Metrics: Navigate to Messaging Campaigns > Campaign Metrics.

2. Find the Campaign: Use the search bar or scroll through the list to locate the campaign.
3. Manage the Campaign: Hover over the campaign and click Open.
4. Open the sequence and click on pause

Pausing a Specific Contact

1. Find the Campaign: Use the search bar or scroll through the list to locate the campaign.
2. Manage the Campaign: Hover over the campaign and click Manage.

3. Find the individual contact whose sequence you want to pause.
4. Check the box next to their name and on the bottom pop-up, click Pause Contact.

How to Edit a Campaign

Editing a campaign allows you to make updates without starting over, ensuring your outreach remains effective and relevant. Here’s how to do it:

1. Access Campaign Metrics: Navigate to Messaging Campaigns > Campaign Metrics.
2. Find the Campaign: Use the search bar or scroll through the list to locate the campaign. Hover over it and click Open.
3. Expand Campaign Options: Click the small arrow on the bottom left, next to your campaign name.

4. Edit the Campaign: Press the Edit button.

   

5. Make Your Changes: You can update various elements, including:
   • Sending date
   • Campaign name
   • Reply folder
   • Message text
   • Adding a follow-up message
   • Amount of messages sent in a week

5. Save Your Changes: Once you’ve made your updates, press Continue to save and finalize.

Best Practices for Pausing and Editing Campaigns

• Act Quickly: Pause campaigns as soon as you notice an issue to minimize its impact.
• Double-Check Changes: Review edits thoroughly before restarting a campaign to avoid repeated errors.
• Monitor Status: Regularly check campaign metrics to identify when adjustments might be needed.

Additional Tips

For more insights and best practices, check out our blog where we share success stories and expert outreach strategies.

Need Help?

If you have any questions, feel free to reach out to our support team. We’re here to help you maximize your outreach success!